Notes from Jarod: "The 5/10 Rule"

JAROD HYNSON, PRESIDENT • July 15, 2016

One of the things I've instilled in my staff here at ETW that means a lot to all of us is what I call "The 5/10 Rule." It's a simple yet powerful rule.



Here's how it works. If a client calls, email, texts, etc. one of our staff after 10:00 am, our staff must respond back by 5:00 pm that business day. If the correspondence comes in after 5:00 pm, it must be returned by 10:00 a.m. the next business day.

An aerial view of a company called earth ture and wood

We have this rule taped to all our computer monitors in our offices as a reminder. Even if we don't know the answer we need to COMMUNICATE with our clients. For those clients that have used us over the years you know that we hold to this. Poor communication is something that is in short supply in today's society, is a sign of so many problems, and leads to so many issues. 


So many times I hear clients or vendors say, "We never heard back from the other landscaper we called, or the car dealership we contacted, or the supply yard we contacted...etc."  We WON'T to be one of those companies. We work hard every day to make ETW a better place, we're the best at what we do, but we aren't perfect. As we continue down this road of improving, I will assure you that if you reach out to us on anything, you'll get a prompt response. It makes a huge difference! We’re not just landscapers... We are Landscape Professionals.

A man in a white shirt is smiling for the camera.

Jarod started Earth, Turf, & Wood in the spring of 2000. Getting his start with a lawn care company in his teens, his experience spans 25 years’ in the green industry. His underlying passion is to create well-thought-out outdoor living environments that help create memories for families and friends. Jarod was raised in Central New Jersey, pursued Human Resource Management at Messiah College, and resides in Mohnton, PA. He enjoys spending time with his wife Kristy and their two young daughters and son. He currently serves on the local advisory board for Fellowship of Christian Athletes. In his spare time he enjoys just being outdoors, whether vacationing in the Adirondacks, or playing with his kids.

An aerial view of a large swimming pool surrounded by a stone fence.

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